Seydi Eren Ünlü Becomes n11's New CEO

A senior management change has taken place at n11, one of Türkiye's largest e-commerce marketplaces. Seydi Eren Ünlü, who has been serving as n11's Deputy General Manager of Sales, has been appointed as the company's new CEO. Ünlü will assume his new role on October 12.

DMSF Holding announced the appointment of Seydi Eren Ünlü as n11's new CEO. Ünlü, who currently serves as the company's Deputy General Manager of Sales, will take office as of October 12, 2026. Ünlü will take over the CEO position from Nihal Dindar Akın, who has led the company for four years. It was stated that Akın is stepping down from her position to begin a new chapter in her career.

The Board of Directors of DMSF Holding thanked Akın for her leadership and contributions, stating that n11 had completed its strategic, commercial, operational, and technological transformation during this period. The holding company noted that this transformation had strengthened the company's position in Türkiye's e-commerce market and laid the foundation for its next phase of growth.

n11 Aims to Increase Its Business Volume Fivefold Over the Next Five Years

Alongside the senior management change, n11's growth targets for the coming period were also announced. The company aims to increase its business volume fivefold within five years and bring its total investments to $1 billion. In this context, n11's priorities include developing its own infrastructure through warehousing facilities, increasing exports, and improving the services offered to end consumers.

The CEO transition is intended to contribute to the continuation of the company's existing strategic priorities and accelerate its new phase of growth. The company aims to increase its business volume fivefold over the next five years.