Amazon UAE Integrated into Government's Real-Time Price Monitoring System

The United Arab Emirates (UAE) Ministry of Economy and Tourism announced that it has signed a cooperation agreement with Amazon UAE to monitor prices of essential consumer goods. Under the agreement, Amazon.ae became the first e-commerce company to be integrated into the government's real-time price comparison platform. Consumers will now be able to compare online retail prices with those offered by physical retail stores through the same system.

According to a statement by the UAE Ministry of Economy and Tourism, Amazon UAE's product prices have been integrated into the Essential Consumer Goods Price Platform, which was launched in April 2026, under a memorandum of understanding signed with the company. The agreement, concluded at the ministry's headquarters in Dubai, made price records for relevant products on Amazon.ae accessible to consumers.

The agreement was signed by Abdulla Ahmed Al Saleh, Undersecretary of the Ministry, and Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa and Türkiye, in the presence of UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri. The cooperation aims to increase price transparency, support consumers' purchasing decisions, and promote fair competition in the retail sector.

Amazon UAE Prices to Be Compared with 12 Retail Chains

The ministry's price monitoring platform covers a total of 33 categories, comprising 17 essential consumer goods and 16 other important product groups. The system tracks relevant prices on Amazon.ae in real time, alongside those at 12 major physical retail outlets.

The platform publishes the lowest and highest prices for each retail outlet. This enables consumers to review prices from different stores and the online sales channel through a single system.

The system also allows users to create personalized shopping baskets based on their needs. The platform compares the prices of items in the basket and directs users to the most cost-effective option.

Price Data to Be Updated Regularly

Under the technical integration with Amazon UAE, price data will be updated regularly in accordance with standards approved by the ministry. The ministry stated that the system would operate in compliance with requirements concerning data reliability, update speed and accuracy, as well as cybersecurity and data management.

UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri stated that the cooperation with Amazon strengthens digital connectivity between the government and e-commerce companies. Al Marri said the ministry aims to develop digital solutions that enhance consumer protection and increase transparency in electronic commerce.

Partnerships with E-Commerce Companies to Expand

Amazon UAE's participation in the government-operated price comparison system has enabled the platform to expand beyond physical retail stores. This will allow the ministry to monitor price movements for essential consumer goods across both traditional and digital retail channels.

Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa and Türkiye, stated that the cooperation supports consumers in making informed purchasing decisions. Mouchawar confirmed that Amazon.ae is the first e-commerce company to join the platform.

The ministry announced plans to expand similar partnerships with local and international e-commerce companies. These initiatives were described as being aligned with the UAE's We the UAE 2031 vision, which aims to develop the country's digital economy.