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Agenda · 11 to 13 June 2026

Istanbul 2026 agenda

The full programme of WORLDEF Istanbul 2026 at Yenikapı Event Area, Istanbul: every session, stage and speaker as it ran.

  • 4 days
  • 4 stages
  • 95 sessions
  • 161 speakers and moderators
About Istanbul 2026

107 items shown

9 June 2026

VIP Connect

  1. 18:00until 19:30

    Exhibition Area

  2. 19:30until 21:30

    Meeting Session

  3. 21:30until 22:00

    Closing

11 June 2026

Future Commerce Stage

  1. 08:00until 09:55

    Registration & Networking

  2. 09:55until 10:00

    Opening Remarks

  3. 10:00until 10:10

    Opening Remarks

  4. 10:10until 10:20

    Opening Remarks

  5. 10:20until 10:30

    Opening Remarks

  6. 10:30until 10:50

    Fireside chat

    Growing in Retail and Logistics Through Strategic Business Partnerships

  7. 10:50until 11:10

    Fireside chat

    Unlocking Growth in the AI Era: DeFacto’s AI-Powered 5.0 Transformation

  8. 11:10until 11:30

    Fireside chat

    How Robotic Systems Are Transforming E-Commerce?

  9. 11:30until 12:00

    Panel discussion

    Digital Growth Stories from Industry Leaders

  10. 12:00until 12:30

    Panel discussion

    Winning the Last Mile: Innovation in Retail & E-Commerce Logistics

  11. 12:30until 13:10

    Keynote

    E-Commerce in the Age of Agents: Your Customer May No Longer Be Human

  12. 13:10until 13:30

    Fireside chat

    E-Commerce Without Borders: Enabling the Future of Global Commerce

  13. 13:30until 13:50

    Keynote

    Rewriting Digital Marketing Strategies with AI

  14. 13:50until 14:30

    Keynote

    AI in E-Commerce: Myths, Realities, and the Winner's Roadmap

    • Yüce ZereyMarketing, Artificial Intelligence & Business Transformation Expert

  15. 14:30until 15:00

    Panel discussion

    Scaling Brands on Shopify: Growth Opportunities in a Competitive E-Commerce Landscape

  16. 15:00until 15:30

    Panel discussion

    The Future of Talent in the Age of Artificial Intelligence

  17. 15:30until 15:45

    Fireside chat

    Expanding into the GCC: Unlocking E-Commerce Opportunities for Brands

Case Study Stage

  1. 11:00until 11:30

    Panel discussion

    What Does E-Commerce Data Tell Us?

  2. 11:30until 12:00

    Panel discussion

    Building a Brand in the Age of AI: The Road to Success

  3. 12:00until 12:15

    Presentation

    Inventory-Free E-Commerce with Print on Demand

  4. 12:15until 12:30

    Presentation

    Company Formation, Tax, Accounting & HR in the US for E-Commerce Businesses

  5. 12:30until 13:00

    Panel discussion

    Click, Chat, Convert: The Power of Instagram DMs for E-commerce

  6. 13:00until 13:30

    Lunch Break

  7. 13:30until 14:00

    Panel discussion

    Generating Revenue with Digital Products

  8. 14:00until 14:30

    Panel discussion

    Next-Generation Influencer Marketing and the Power of Micro-Influencers

  9. 14:30until 14:45

    Presentation

    The Future of Voice Communication with Artificial Intelligence

  10. 14:45until 15:00

    Panel discussion

    The Experience Economy in E-Commerce

  11. 15:00until 15:30

    Presentation

    Turkey Go Global through eBay

    • Ruby NawilisCategory Manager, New P&A, eBay Global Emerging Markets, EBAY

Masterclass Stage

  1. 11:00until 11:30

    E-Commerce Talks with Tuğer Akkaya: Session 1

  2. 11:30until 12:00

    E-Commerce Talks with Tuğer Akkaya: Session 2

  3. 12:00until 12:30

    E-Commerce Talks with Tuğer Akkaya: Session 3

  4. 12:30until 13:00

    E-Commerce Talks with Tuğer Akkaya: Session 4

  5. 13:00until 13:30

    AI Software Team on a Single MacBook: From Story to Pull Request, the RastCRM Experience

  6. 13:30until 14:00

    Lunch Break

  7. 14:00until 14:30

    E-Commerce Talks with Tuğer Akkaya: Session 5

  8. 14:30until 15:00

    How to Stay Ahead of Your Competitors on Marketplaces: Strategies, Insights, and Best Practices

  9. 15:00until 15:30

    Commerce Reimagined: A New Commerce Experience in the Age of AI

12 June 2026

Future Commerce Stage

  1. 09:55until 10:00

    Welcome by Master of Ceremony

  2. 10:00until 10:30

    Panel discussion

    The Future of E-Commerce: Trends, Technologies & Consumer Expectations

  3. 10:30until 10:50

    Fireside chat

    Crossing Borders, Winning Markets: Opportunities in the U.S. E-Commerce Market

    • Melih TekinModerator · Chief Commercial Officer, WORLDEF
    • Emre TitizerCountry Lead, Türkiye Business Development, WALMART MARKETPLACE

  4. 10:50until 11:10

    Fireside chat

    The New Story of Logistics

  5. 11:10until 11:40

    Panel discussion

    Different Journeys, Shared Successes

  6. 11:40until 12:20

    Panel discussion

    Cross-Border E-Commerce: What Winners Do Differently?

  7. 12:20until 12:40

    Fireside chat

    Building Digital Ecosystems at Dubai CommerCity: From MENA to the World

    • Melih TekinModerator · Chief Commercial Officer, WORLDEF
    • Arjun SarkarVice President, Digital Ecosystem and Partnerships, DUBAI COMMERCITY

  8. 12:40until 12:55

    Keynote

    Shopify: The Operating System for Commerce Everywhere

  9. 12:55until 13:15

    Panel discussion

    Aras Global Is Becoming A Regional Leader

  10. 13:15until 13:45

    Panel discussion

    Borderless E-Commerce: Innovation, Scale & Growth

  11. 13:45until 14:05

    Panel discussion

    Borderless Trade: E-Commerce, Airports, and Next-Generation Logistics

  12. 14:05until 14:25

    Fireside chat

    Logistics in the Omnichannel Era

  13. 14:20until 15:15

    Panel discussion

    The New Integrity of Retail: Good Brand, Good Store, Good Technology, and Good People

  14. 15:15until 15:45

    Panel discussion

    Building Brands, Scaling Profitably, Expanding Globally

Case Study Stage

  1. 11:00until 11:30

    Panel discussion

    Ways to Reach Your Customer Through the Right Channel in E-Commerce

  2. 11:30until 12:00

    Panel discussion

    The Most Challenging Processes for Brands in E-Commerce and Ways to Overcome Them

  3. 12:00until 12:30

    Panel discussion

    What Does the Future of E-Commerce and E-Export Look Like in Türkiye?

  4. 12:30until 12:45

    Panel discussion

    From Stock to Strategy: Mastering E-Commerce Efficiency

  5. 12:45until 13:00

    Panel discussion

    The Most Critical Step in Customer Experience: Payment

  6. 13:00until 13:30

    Lunch Break

  7. 13:30until 13:45

    Presentation

    From the U.S. to the World: The Financial Architecture Behind a Global Brand

  8. 13:45until 14:00

    Panel discussion

    Redesigning Logistics from Scratch in E-Commerce

  9. 14:00until 14:30

    Panel discussion

    What Should Brands Pay Attention to in Their Marketing Efforts?

  10. 14:30until 15:00

    Panel discussion

    The Vendor Profitability Playbook: Turning Operational Challenges into Margin Improvement

  11. 15:00until 15:30

    Panel discussion

    The Future of HR in a Digitalizing World

Masterclass Stage

  1. 11:00until 11:30

    E-Commerce Talks with Tuğer Akkaya: Session 6

  2. 12:00until 12:30

    E-Commerce Talks with Tuğer Akkaya: Session 7

  3. 12:30until 13:00

    Where Is Work Headed in the Age of Agentic AI?

  4. 13:00until 13:30

    Agentic Commerce: Next Level UX & CRO with Generative UI

  5. 13:30until 14:00

    Lunch Break

  6. 14:00until 14:30

    E-Commerce Talks with Tuğer Akkaya: Session 8

  7. 14:30until 15:00

    3 Steps to Growing a Brand

  8. 15:00until 15:30

    E-Commerce Talks with Tuğer Akkaya: Session 9

13 June 2026

Future Commerce Stage

  1. 10:30until 10:35

    Welcome by Master of Ceremony

  2. 10:55until 11:35

    Keynote

    Generative Artificial Intelligence

  3. 11:35until 11:55

    Fireside chat

    Entrepreneurship in the Age of Artificial Intelligence: Opportunities and Risks

  4. 11:55until 12:35

    Panel discussion

    Textile 2.0: Leaders’ Summit on the Future of the Turkish Textile Industry

  5. 12:35until 13:05

    Panel discussion

    The Architecture of the Future: Technology, Vision and Transformation

  6. 13:05until 13:25

    Fireside chat

    The Marketplace Multiverse: From Products to Services, Experiences, and Beyond

  7. 13:25until 13:45

    Fireside chat

    Are We Ready for the Digital Pandemic?

  8. 13:55until 14:35

    Keynote

    The Toughest Negotiation in E-Commerce

  9. 14:35until 14:55

    Fireside chat

    The Future of E-Commerce: Digital Skills, Youth, and Social Impact

  10. 14:55until 15:25

    Panel discussion

    Creating the Commerce of Tomorrow: Innovation, Experience, and Impact

  11. 15:25until 15:45

    Keynote

    AI in Unified Commerce: From Pilots to Business Impact

    • Marcos PueyrredonCo-Founder & President, VTEX & ECOMMERCE INSTITUTE & GLOBALCOMMERCE FOUNDATION

  12. 15:45until 16:00

    Closing Ceremony: Note of Thanks

Case Study Stage

  1. 11:00until 11:30

    Panel discussion

    Scaling and Growth in E-Commerce

  2. 11:30until 11:45

    Presentation

    Claude Agents: The AI Team of a One-Person Company

  3. 11:45until 12:00

    Presentation

    Requirements for U.S. Company Formation, Tax Compliance, and Payment Infrastructure

    • Onur DemirelSales & Business Development Expert, SKY ACCOUNTING

  4. 12:00until 12:30

    Panel discussion

    The Importance and Effective Use of Customer Data in E-Commerce

  5. 12:30until 12:45

    Presentation

    From an Ordinary Beginning to a Global Vision

  6. 12:45until 13:00

    Presentation

    The Power of Storytelling in Personal Branding

    • Mehmet MızrakDigital Growth Mentor, ETKİLİ GELİŞİM AKADEMİSİ

  7. 13:00until 13:30

    Lunch Break

  8. 13:30until 13:45

    Presentation

    From Unconscious Incompetence to Global Success: A Strategic Roadmap

  9. 13:45until 14:00

    Presentation

    When AI Sings: What Happens to Human Creativity?

  10. 14:00until 14:15

    Presentation

    Building Worlds, Not Just Content in the Age of Artificial Intelligence

  11. 14:15until 14:30

    Presentation

    The New Era of Production in Advertising with AI

    • Abdullah OkAI Advertising Production Expert & Co-Founder, AI VIDEO LAB

  12. 14:30until 14:45

    Presentation

    How to Convert Your Company to an Agentic Enterprise?

    • Burak AkustaExecutive Vice President, GLOBAL IT INTERNATIONAL

  13. 14:45until 15:00

    Presentation

    Nature's Intelligence and Artificial Intelligence

    • Ahmet BektaşFounder, VETERİNER ANNE ÇİFTLİĞİ | VIMSY (ENVIRONMENTAL SCIENCE COLLEGE)

  14. 15:00until 15:15

    Presentation

    The Digital Instinct of Companies: The New Form of Growth in the AI Era

    • Burak ÖksüzBrand Strategy Expert, DİJİTAL10 BİLİŞİM VE TEKNOLOJİ

  15. 15:15until 15:30

    Presentation

    The Future of Cross-Border E-Commerce and the Impact of Artificial Intelligence on Ventures

Masterclass Stage

  1. 11:00until 11:30

    E-Commerce Talks with Tuğer Akkaya: Session 10

  2. 11:30until 12:00

    E-Commerce Talks with Tuğer Akkaya: Session 11

    • Tuğer AkkayaModerator · E-Commerce Expert, TUGER INC.
    • Hamza Aytaç DoğanayForensic IT & Cybersecurity Expert, Ankara University Lecturer, DOĞANAY SİBER EMNİYET TEKNOLOJİLERİ

  3. 12:00until 12:30

    E-Commerce Talks with Tuğer Akkaya: Session 12

  4. 12:30until 13:00

    The Future of E-Commerce, Digital Revenue, and Human-Centric Growth in the Age of AI

    • Sedat AteşModerator · Secretary General & Corporate Communications & Marketing Director, ELİDER & SHİPENTEGRA
    • Rabia Yetkin KarabulutFounder & Digital Transformation Consultant, PDFED
    • Yücel KelciAI Strategies & Digital Revenue Specialist & Partner, PDFED

  5. 13:00until 13:15

    The Challenges of Transitioning to Sustainable Production

  6. 13:30until 14:00

    Lunch Break

  7. 14:00until 14:30

    E-Commerce Talks with Tuğer Akkaya: Session 13

WORLDEF Istanbul 2027

Istanbul 2026 has ended. 17 to 19 Jun 2027 at WOW Istanbul. Passes are on sale now.

Get ticketsBook a boothExplore Istanbul 2027
  • Özcan Ermiş
  • Serkan İnanç
  • Başak Nur Zazaoğlu
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  • Ömer Can Uçan
  • His Excellency Mahmut GÜRCAN

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