BigCommerce Rebrands as Commerce, Entering a New Era of AI‑Driven E‑Commerce

BigCommerce, a long-standing provider of e-commerce infrastructure solutions, announced a major transformation in 2025 as it rebrands under the new name “Commerce.” This strategic shift is far more than a visual makeover, it signals a deep evolution in the company’s technology and service model. Now operating as “Commerce.com, Inc.,” the brand brings together BigCommerce, Feedonomics, and Makeswift under one unified corporate identity.

At the heart of this change lies a concept the company calls “agentic commerce.” In this new model, shopping is not only conducted by people but also by AI-powered digital agents. These agents can search for products, make recommendations, and even complete purchases on behalf of users. The Commerce brand aims to provide future-ready infrastructure that aligns with this AI-driven vision of e-commerce.

A New Era in AI‑Driven E‑Commerce Infrastructure

With this rebranding, Commerce offers businesses faster growth, flexible deployment, and greater operational efficiency. BigCommerce continues to provide its adaptable platform, while Feedonomics enables optimized product catalog syndication across global digital channels. Makeswift allows brands to build custom storefronts through intuitive, drag‑and‑drop tools. Together, these three components create a modular and comprehensive commerce ecosystem.

As AI changes how consumers discover and interact with products, Commerce delivers data‑driven solutions that help brands remain visible and competitive in a shifting digital landscape. Multi‑storefront management, B2B capabilities, pricing optimization, and personalization are just some of the advanced features available. Through this transformation, Commerce isn’t just changing its name, it’s redefining its role in the global e-commerce industry.